Western Governors University (WGU) BUS2080 D081 Innovative and Strategic Thinking - Practice Test

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Question: 1 / 20

Understanding the customer experience is part of which design thinking stage?

Empathize

The correct answer is A, Empathize, because this stage focuses on gaining a deep understanding of the users and their needs. In design thinking, empathizing is crucial for uncovering insights into the customer experience, which informs the design of effective solutions. During this phase, practitioners engage with customers through various methods such as interviews, observations, and immersion techniques to understand their feelings, motivations, and challenges. This human-centered approach is essential to ensure that the development of products or services aligns with the actual needs and preferences of the users. By effectively empathizing, designers can create solutions that truly resonate with the target audience and enhance their overall experience.

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